Design is not just about making things look beautiful. It’s about storytelling and solving problems. I want to take you in the mind of when I begin the process of designing. Each project is a journey from initial concept to final execution, and having a clear, structured process is key to transforming abstract ideas into a cohesive and impactful design. Here is a glimpse of how I bring ideas to life.
Discovery & Research
Before I begin and jump into designing it is important to understand the project. This is the point where I get to know the clients’ goals, target audience, the problem needing to be solved. I will usually get to know the brand understanding the vision, values, and objectives. During this stage I want to really understand and get to know the brand and the objective. I will review existing brand elements such as logos, color schemes, and typography. This is important to answer any questions during the consultation appointment.
Ideation & Conceptualization
Now that I have a solid understanding of the projects goals and audience I move on to the creative exploration. I will pull inspiration and compile mood boards to visually communicate the overall tone, mood, and direction of the design. I will usually sketch out ideas on paper and explore different concepts, styles, ideas, and approaches. This is the stage where we will have constant communication as I share mood boards, sketches, and ideas. This is the stage where things can change, nothing is set in stone. This is just to get ideas on paper and pick a plan to move forward with. It’s to narrow down the best ideas, create clear design direction, and establish the visual language of the project.
Design Development
Once the concept is solidified, I begin the detailed design work, focusing on refining the chosen idea into something tangible and polished. This includes typography, colors, imagery, and graphic elements. I make sure to refine details and make adjustments based on client feedback. This is the stage where collaboration and flexibility are key. I will also create mockups to help the client visualize how the design will look in the real-world context. This helps to really visualize the design.
Client Feedback & Refinement
Once I present the initial design drafts, the client feedback is essential. This is a collaborative process where we work together to fine tune the details to perfection and until you are satisfied. The client provides feedback on the designs, what they do and don’t like and what needs adjustments. This stage can go back and forth until you are happy and satisfied.
Implementation
Now that the design is finalized, and you are happy with the design. This stage involves preparing all assets and ensuring the design is executed seamlessly. For digital projects, this means preparing all image files, icons, and design assets for development. For websites or apps, I will work closely with developers to ensure the design is built accurately and functions properly across all platforms. I will make sure that everything will function properly across all platforms to make sure the final design functions properly. Each project is a unique blend of creativity, strategy, and collaboration. From discovery to design, client feedback to implementation, and beyond. I guide ideas through a structured, thoughtful process that transforms concepts into concrete ideas. I bring both vision and value to every project I take on. It tells a story, solves problems, and connects with the audience in meaningful ways. I hope this helps as you peek into my design process. I encourage you to fill out the form to request a consultation.
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