As a Designer it’s important to see the influence and impact other designers can have, as a way to gain inspiration. In the article, Designers Who Have Changed How I Think About Design by Alma Hoffmann he highlights some of the amazing female designers and their impact on the art community. Studies show that 53.7% of American graphic designers are women.
Rosemarie Tissi
Rosemarie Tissi is an acclaimed Swiss designer. Specifically he work with typography in Back of a folder ,,Offset” for the printing company A. Schöb, Zurich, 1982. It is fascinating with how Tissi used typography to capture the attention of the viewer. It shows you just how important typography is and the impact it can have on say a logo. The chunky letters lead your eye throughout the piece. The O captures your eyes with its offset and then moves your eye throughout to the F gradually. By playing with scale and color it adds a playful tone capturing your attention.
April Greiman
The second designer is April Greiman. Her work spans from printing works on design to large architecture works. Her ability to create something small like a branding project to large format scale of a graphic on a building is amazing. The use of textures to create an element that leaves a lasting impression on the viewer. She uses color to help add depth and dimension in her pieces that show how impactful color is on your design. The right color or shade for your brand can help leave a lasting impression to your design.
Jennifer Sterling
A designer, typographer, illustrator, artist, and educator. Jennifer shows the impact of typography. Her work can be described as movement. Her uses of typography shows how you can really let your choice of typography lead your piece. Her use work is very simple with not a lot of fluff in her work. Everything she does has purpose and has a reason behind the design. I enjoy her piece, DEconstructing Typography, Type Design, 2016. This piece highlights simplicity while allowing your eye to move throughout the piece. It plays on the impact of typography and while it is deconstructed you are still able to read it and understand what the artist wants you to read from it. As a designer you want to flood your piece with information, but she shows how less really is more.
Zaya Hadid
While she is an architect her work is still impactful to designers. Her work can best be described by this quote. She said, “…the beauty and virtuosity within her work is married to meaning. Her architecture is inventive, original and civic, offering generous public spaces that are clearly organized and intuitive to navigate.” Her work defies gravity invoking light, defying the space and shape. Leaving a lasting impression on the world with her unique use of negative space.
To conclude, the impact female designs have on me as a graphic designer has a lasting impression. I have learned so much from them and I hope you can too. It shows that the use of typography if don’t correctly can really tell a story and lead your viewer throughout the piece. We learn that movement can really help influence your design. It leaves your viewer excited to look at your design. And finally, you learn the impact of less is more. Allowing for the use of negative space and how that can help your work not seem crowded and overwhelm the viewer. Studying these designers and how they have made such a big impact on me, and others has helped me become a better designer myself.
hailizdesigns.com 